Wednesday, July 30, 2008

Getting Frocked Up For Spring

I only realised today that apparently white shoes are a bit of a fashion faux pas, unless you are uber cool, which I'm not, which relegates them back to iffy status. However, my double strap white flats are damn awesome, so if I can't be uber cool, I'll just be, um....arts student indie? Too poor to afford shoe dye? At any rate, anything your Nanna did/had/wore will sell for a small fortune on ebay so IMO white shoes are, thus, cool again.

That has nothing to do with anything else, except it was my little lightbulb moment today. That, and that I should make the effort to go to the butcher to buy meat because supermarket meat is expensive and crap. Anyway, to today's topic: new stuff instore at FrockYou! I didn't do the whole company policy "wait two weeks and if your size doesn't sell out you can have it", I just accidentally drew on some stuff so was forced to keep it. I'm a bit chuffed that this Summer is going to be another boho luxe, maxi dress gladiator sandal loads of bangles and long necklaces kind of summer. Winter looks are always more polished, so I love, literally, letting my hair down and taking 2 mins to get dressed. S/S '08/09 has only just started to trickle instore, so here are my top picks of new lovely bits:

French Kitty Coconut Macaroon Dress ($64.95, XS-L) this is the one I drew on accidentally (ahem) becuase it's the perfect Summer little white dress (and not see through, bring on the pink knickers!) the print is little bluebirds and pink blossoms, and it just has that casual, sweet and a bit vintage air about it. Too bad I wont get to wear it for another good few months.....

Birds of a Feather Coquette Cocktail Top ($59.95, 8-12) not sure why it's a cocktail top, cos it's pretty lightweight and more casual, but it's totally adorable and very feminine AND you can wear it now with a cardi or layered up!

GRAB Tie Waist Dress ($49.95, S M L) This has been selling through the roof and is not even out yet! Pre sales have been massive so get in quick if you want one. Simple and effortless, the tshirt dress is back in a huge way this Summer (hurrah!) we're getting it in classic black but it also comes in lemon or purple.....

Nude Cactus Studded Flat ($139.95, 36-41) these are sooo comfy and a bit rock chic, which we all love! Studded detailing is another huge trend for the upcoming seasons, and you can wear these year round with denim or as a cool contrast to girly frocks!

Living Doll Jaffa Stripe Tee ($19.95, S M L) nothing says "I spend my summer in the French Riviera" more than a stripey tee (hey, we can all dream...!) and this one is such a great buy I might have to draw on it as well. The piped detail on the sleeves is really cool, yet the piece is still really classy. White capri pants optional.

Sunny Girl Grey Pocket Cardi ($39.95, S M L) it's all grey actually, not just the pockets. AND it doesn't have buttons. Wicked. Accesrise with a waist belt or a scarf, or go for the casual "loose" look (your clothes, not your reputation). I kept one for moi, and they have nearly sold out since Monday...

Sunny Girl Tiered Top ($34.95, 8-14) Get in the mood to party with this awesome (and cheap!!) structured top. Right on trend yet with a classic appeal, this top is honestly really striking and please don't buy all the size 8's because I want one for our next girl's night out.....

Little Frockers also have lots of new goodies to dribble over (or on). We've got some fab new labels coming on board over the coming months - Yunginz (kids footwear, a new Aussie label that are really well priced and well made), Sooki Baby (who don't have a huge range but what they do have is gorgeous, Charlotte has one of their winter coats and she wears it nonstop despite all and sundry wanting to touch it), Lucca P (girlswear with a boutique edge), and Baby Blend (organic tees from the USA, exclusive online in Aus to Frock You!). Plus Gabrial Saynte has been restocked (THE coolest kids tees ever, seriously, if/when I have a boy this is what he'll be wearing), the American Apparel Karate pants are back in stock (the amount we sell must mean that every child in Australia has a pair by now) and these little beauties:

Eco Peko are another new label to Frock You, selling gorgeous, practical organic tees and onesies. Each piece comes with some seeds to plant, encouraging kids to understand where food comes from and the importance of sustainability (I admit this won me over when they approached me!), and every bit of each garment is actually certified organic (in Aus every man and his dog can claim they are organic, becuase there are no strict guidelines, so always check out the company's background before paying organic prices...). The pieces are kimono style so you don't have to pull them over baby's head, and are available plain or embroidered (as pictured, $39.95) in sizes 0/3m, 3/6m and 6/12m. Beautiful clothes that don't cost the Earth, indeed!

Baobab is a firm fav of mine (and Charlotte's) for their simple design, quality garments and because I am a sucker for stripes! The girl's stripe dress is now available in pink for Spring ($48.95, sz 1-4) and the hoodies are also available in new colourways, including cool blue and grey for bubs ($48.95, 0/3m, 3/6m and 6/12m) - these are a winner for Spring as they are warm yet lightweight - for seriously cool tots only!

Am heading to the KidsInStyle show in Melbourne this weekend, and expect to pick up lots of lovely new bits and pieces to keep Little Frockers looking funky! Review of the show and sneaky peeks of new products to come next's a hard job but someone's gotta do it!

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