Tuesday, March 23, 2010

New Label: ediT

At the time of typing this, our new ediT stock had been on the website for about 4 hours and selling like hotcakes. Which is good news and bad - good because obv people love it as much as we do, and bad 'cos the stock is fairly limited so you'll need to get in quick!

It's no wonder really - with a background in buying for the likes of Topshop and David Jones, ediT designer Yeemun knows a thing or two about relaxed, effortless style with a healthy dollop of chic. Oh, and it's not one of those "we want to make affordable fashion so our tops are around $200" kinda-labels either - at $89 for a cardi and $179 for the priciest jacket, it's all totally affordable and, most importantly, wearable.

We had a grand old time trying on the jackets for fit today (they are beautifully cut - go with your usual jacket size), and really were a bit reluctant to hit the 'upload' button. Here's why:

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