Their new Platinum range offers 'a touch of luxury where you need it most.' I'm not entirely convinced that that time of the month need be shrouded in luxury. Comfort, protection and convenience, yes. But luxury? Maybe "a touch of luxury when you need it most" might be more appealing. Yes, I'm feeling fat and shitey so hell, I will buy these prettily packaged neccessities, GST and all. Do we need luxury down there? It's not exactly a glamourous situation, no matter what spin you put on it. Should your tampon match your tote bag? Vuitton for your vag, Prada for your p...um, well you get the picture.
But what features do these 'luxury' products come with? The tampons have a 'slender design and tapered tip' which although isn't groundbreaking, is reassuring. Not sure I want bling on that. The pads have an 'easy-peel wrapper' so you can undo it all in one swift move, a must for women on the go. It would appear they are not made of cashmere, are not monogrammed and will not be actually seen on a catwalk anytime soon. So are these neccessities really luxurious? Is 'luxury' in this domain really neccessary? Or should Kotex just stop claiming their products are high-end and admit that women like pretty packaging, so that's what they did, albeit a bit OTT?
Well thank Christ for that (I hear he is on the marketing team).
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