Thursday, February 5, 2009

Frock You Autumn/Winter '09 Catalogue Sneaky Peek

It's been many long nights, cups of coffees and urgent phone calls in the making, but when Mat (yes, it's time to name and shame) stops planning his London trip and finishes the last bits'n'pieces of our inaugural, interactive e-catalogue, it'll be available for one and all in all it's glory. Here are some sneaky peek piccys (hint: this A/W is one of the best seasons ever. Recessionista-chic might be taking hold but it'll be easy to do with the clean lines, simple shapes and gorgeous detailing of these collections. Plus, one can never have enough coats. Ever.)

We shot the Country Weekend spread at Windleigh farm, in the late afternoon against a stunning background. Plus, it makes gumboots look damn cool. The idea is "ladylike charm" with lush knits, intricate details and rich textures. The above strapless dress by Motel is covered in red roses, looking striking with the simple black knit longline cardi by GRAB. The knit dress is also by GRAB and I have to admit I hated it at first, but then we put it in context and it has a real warmth (figuratively and literally), and super chic cut to it. I'll be putting my hand up for one!
The other piece everyone must have (welll, not everyone cos we won't stock six billion of them) is the Andriod denim trench below. It's super super super cool, classic yet modern, and one of those pieces people will stop you in the street to ask you where you got it.
The zip skirt is already instore here ($89.95) and if rock chic is your thang, this is definitely a must-have piece for your winter wardrobe. And you can wear it in summer, just ditch the tights! See, recessionista-shopping is as easy as that....the cute knit with it reminds me a little of a futuristic, Star Trek type piece, but is super soft and very delicate, making a cool contrast with the skirt. Anyway, it's about time fashion moved forward instead of rehashing old shapes. It will be available next week!
You may have noticed new winter stock hitting the store - new pieces will be added every day so check back. Hot sellers so far as the Lucky 13 Bandage Dress ($129.95_ which sold out of it's first run in a day but luckily lovely Irena at Lucky 13 expressed some more down to us, so we're all restocked, and One Teaspoon's 3/4 Holster Bodysuits, in grey or black - a fabulous basic for a streamlined silhouette and a bargain at $69.95!
Look out for more GRAB, French Kitty, Little Potty Red Shoes and Sunny Girl over the coming week!

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