Spring/Summer '09/10 Catalogue Online Now

Released today, we've already got a waiting list as long as my arm...it's easy, click on the pieces you like to buy; and if they're not available just yet, just email info@frockyou.com.au to ask to be put on the holds list!

Spring is in the air!

Well it's freezing cold in July, which means Spring 09 has started to arrive (and I've just finished buying for high Summer, which I SO feel like doing when it's 8 degrees outside). This season, most labels are playing it fairly safe, but at least this translates to wearable, versatile pieces that will last more than a season. Not that any of it is heavy on the hip pocket anyway - here's a few key pieces from the latest arrivals that may incite drooling, so get out a napkin now:

Mimosa Goddess Dress, $129.95 it's black, it's simple, it has the most delicate of details and it's one shouldered. I can't stand people going without pants (I'm looking at you, 'Lady' Gaga. Actually I'm not. It hurts.) but going without a shoulder strap is a-ok. In fact, it's downright sexy in a non-boobs-up-and-out kinda way.

French Kitty Belle-Lisious Top, $59.95 I'm not a fan of their spelling but I am a fan of their cute prints - this little cami has umbrellas on it! Unleash your inner 5 year old and go all girly with denim shorts and a headband...aaaw!

Lucky 13 Asymmetrical Lace Dress, $119.95 Ring us up and ask for Shaz, then get her to say "Asymmetrical" - it's funny because she can't. Anyway, the "Astronomical" dress by Lucky 13 has been flying off the shelves (possibly literally, maybe she's onto something) around the country. It's a new take on the bestselling Bandage dress, with lacey cutout bits. Seriously sexy.


GRAB Loose Knit Oversize Tank, $59.95 this has that slouchy, too cool to care sorta vibe about it, and looks aweosme layered with other tank tops and a few dangly necklaces. The wide knit is light and the charcoal colour is a must-have - it looks especially cool contrasted against typical Spring pastels and summer brights.

Indy C Matt Bead Necklace, $14.95 Wear them in contrast to your outfit for a striking but not OTT statement - or heck, at $14.9 a pop why not wear all 3 colours at once!

Little Potty Red Shoes Pixie Dress, $209 I shouldn't even put this on here 'cos there aren't many left, but damn it's a pretty frock! One customer wrote in: "I just want to say I love, love, LOVE this dress! I remember asking you guys about it a few months ago if you were able to get it in. Which you were! Thanks! The best dress I've ever tried on. I look amazing!" It's fitted at the top with a flirty skirt, and the bold modern colour blocks make it edgy.

Birds of a Feather Here Comes The Sun Top, $49.95 You'll be humming the tune all day but this is just the piece to get you in the mood for Summer. We've actually got lots more Birds here waiting to be uploaded but it hasn't been shot yet (Ebony and assorted models are heading out on Thursday to freeze their bits off in an effort to bring you some springtime looks); and trust me, it is GORGEOUS! More on that later.

And you've probably noticed, but thankfully nobody minds, that we've had to up our famous $5 shipping rate by...wait for it..A WHOLE DOLLAR! Depsite tantrums, name-calling and endless phone calls we haven't been able to negotiate a cheaper rate with Aus Post so we've had to submit to their price rises. But it's still hella cheap for an overnight service, and don't forget that it's always FREE when you spend over $150!

Frock You Autumn/Winter '09 Catalogue Sneaky Peek

It's been many long nights, cups of coffees and urgent phone calls in the making, but when Mat (yes, it's time to name and shame) stops planning his London trip and finishes the last bits'n'pieces of our inaugural, interactive e-catalogue, it'll be available for one and all in all it's glory. Here are some sneaky peek piccys (hint: this A/W is one of the best seasons ever. Recessionista-chic might be taking hold but it'll be easy to do with the clean lines, simple shapes and gorgeous detailing of these collections. Plus, one can never have enough coats. Ever.)

We shot the Country Weekend spread at Windleigh farm, in the late afternoon against a stunning background. Plus, it makes gumboots look damn cool. The idea is "ladylike charm" with lush knits, intricate details and rich textures. The above strapless dress by Motel is covered in red roses, looking striking with the simple black knit longline cardi by GRAB. The knit dress is also by GRAB and I have to admit I hated it at first, but then we put it in context and it has a real warmth (figuratively and literally), and super chic cut to it. I'll be putting my hand up for one!

The other piece everyone must have (welll, not everyone cos we won't stock six billion of them) is the Andriod denim trench below. It's super super super cool, classic yet modern, and one of those pieces people will stop you in the street to ask you where you got it.

The zip skirt is already instore here ($89.95) and if rock chic is your thang, this is definitely a must-have piece for your winter wardrobe. And you can wear it in summer, just ditch the tights! See, recessionista-shopping is as easy as that....the cute knit with it reminds me a little of a futuristic, Star Trek type piece, but is super soft and very delicate, making a cool contrast with the skirt. Anyway, it's about time fashion moved forward instead of rehashing old shapes. It will be available next week!

You may have noticed new winter stock hitting the store - new pieces will be added every day so check back. Hot sellers so far as the Lucky 13 Bandage Dress ($129.95_ which sold out of it's first run in a day but luckily lovely Irena at Lucky 13 expressed some more down to us, so we're all restocked, and One Teaspoon's 3/4 Holster Bodysuits, in grey or black - a fabulous basic for a streamlined silhouette and a bargain at $69.95!

Look out for more GRAB, French Kitty, Little Potty Red Shoes and Sunny Girl over the coming week!