FrockQ has an uber-quick chat with the uber-cool Irena Geller, designer of Lucky 13:
12 years and I am the head designer.
What are your duties on an average working day?
Sourcing materials, fittings, coordinating ranges, emailing, going out to stores, communicating with customers via email and in person.
Who is the Lucky 13 customer? She is young and fearless and loves to experiment with new textures ands shapes and express her self through her clothing. She also loves mixing the pre-loved clothing with the new and definitely has her own individual style!
Where do you source your style inspiration for Lucky 13? From everywhere, music, books, people inspire me the most.
What are the key looks we can look forward to from Lucky 13 for Spring/Summer? Military with a soft distressed finish; Alice in Wonderland soft, drapey dresses; see-through and sheer finishes on everything.
And with that in mind, what's coming next from Lucky 13? Pieces like these, for starters: