Wednesday, June 30, 2010
FrockQ: Jenny Celebrin, Yunginz Shoes
What are your duties on an average working day?
This is by far the easiest part of running the business! Design and ideas just flow so easily, even when it’s not time to start thinking about it. Having a couple of seasons under our belts now we look at what we’ve done in the past and think about how we can go another step better. In a nutshell we’ll come up with a design, Yolanda will sketch it out, we’ll look at it and go back and forth a few times with different amendments or different looks in order to get it right. Once design is finalised Yolanda creates a formal design specification sheet (drawing and instructions) then we send this off to the factory for a sample to be created. Initial idea through to production usually takes 6-9 months.
What's your style philosophy when it comes to kid's fashion?
Don’t think about it too much or they’ll look overdone! I love buying the latest trends for my daughter, but I also love her input she has her own sense of style and it’s great to go with that and see what they come up with. Keep it as simple as you can, you can pick up great pieces at great prices, mix and match, but when it comes to footwear don’t always make the fashion aspect of shoes the only consideration. Kids feet need to be nurtured or all sorts of problems can occur, so think about the comfort aspect for them as well – that’s where Yunginz comes into play – trendy and comfort at the same time!
What cool styles should we look out for from Yunginz in Spring/Summer '10/11?
We’ve got a number of existing styles which we roll over from season to season, simply because they’re totally unique and unlike anything else seen before in the kids footwear market, the styles don’t really date (in our opinion what’s ‘in’ and ‘out’ does occur as frequently – not as much as adult fashion anyway.) We’ve got funky sandal styles ranging from a black Gladette for the more ‘out there’ edgy kind of kid, our Princess of Hearts’ sandal – a bright multi coloured strappy sandal with love heart cut out, to the more subtle Bali sandal with it’s natural tan leather strapping, plus other styles which certainly speak for themselves.