30% Off Birthday Sale!

To me, a good party means:

-A fabulous new frock, which obviously isn't something we are short of here at FYHQ;

-Good company (tick)
-Multiple bottles of vino

-Songs that you usually cringe at but are more than happy to sing joyously after dowing aforementioned beverages

-A designated driver who is hopefully not you or any of your close buddies. This is where husbands occassionally come in handy now that we're too old to call on someone's Mum in the wee hours (ahem).

But, when you have just turned 2 a la Frock, bubble blowing, fairy bread, cupcakes and a whopping great big sale are the order of the day. Why you guys get the present I'm not sure (kidding, it's to thank you for your loyal support and custom. Seriously, you rock!), but dang, it's a good one - 30% off storewide until Friday! Wooty sticks of joy!

The code is BIRTHDAY and while I would highly recommend you snap up everything quicksticks, ladies these are (some of, tbh) my standout essential picks to get you through the season:

SUNDAY A&J Urusla Leather Biker Boot, $219.95 sale price $153.96 - a flat pair of black boots with timelessly cool buckle detail will see you through many, many winters to come.

Mimosa Baby Wool Funnel $59.95 sale price $41.96 - so soft and luxe (and a bargain price!) the neckline is more flattering than a normal skivvy and it looks just as good on it's own with tailored pants as layered with a vest or knit.

Blue Juice Cool Rider Zip Dress $109.95 sale price $76.96 - this is so cool with it's zipper detailing, a modern piece for the office (seriously if I see another professional person in a skivvy, polyester ill-fitting pants/court shoes combo I'm going to throw a stick at them) or make it work for the weekend with ankle boots and funky tights!


GRAB Harem Pants $39.95 sale price $27.96 (bargain!!!) - ok I have to admit harem pants aren't my thing personally as I am a shortarse and they don't suit me at all, but I have tried these on and OMG they are the comfiest pants ever. So comfy, they even make me say OMG. Definitely a key look for this year (most labels are also doing them for S/S so invest now), these ones look great with a little tee, or worn with tough heels and a flowing top.

Piper Lane Bobcat Trench $179.95 sale price $125.96 - a classic cut, this looks incredibly chic on and goes with absolutely everything, possibly even with tracky daks. Great for those who like a coat that doesn't swamp them, add a little brooch or a cool scarf to make the look your own!

One Teaspoon Cavalry Knit Dress $109.95 sale price $76.96 - worn casual, for the office or dressed up; a classic plain knit dress will never go out of style. Grab a cute waist belt and relax knowing you've got an outfit you can chuck on on those blergh days and still look amazing!

Little Potty Red Shoes Boardwalk Dress $169 sale price $118.30 - this is truly beautiful, with a black lace front panel and black lacy straps forming a deep-v back (so even though there are straps, it is essentially backless. But there is no coherent way to write that.). Elegant, sexy, go for a smoky eye and prepare to turn heads (and not in an Exorcist kinda way).

With that, I wish you luck battling the cyber crowds at our mega awesome sale!

WIN A Year's worth of Denim from GRAB!

We just started this promo today and it's going NUTS! The lovely lasses at GRAB are giving you lucky sods (I can't enter *sob*) the chance to win a new pair of jeans every month for a whole year. Yep, 12 pairs of brand spanking new skinnies, distressed, bootcut, wideleg, black, washed, blue...the latest looks for a grand price of $0! Well, strictly speaking it'll cost you whatever you pay for a pair of GRAB jeans from Frock You (they start at $99), and each time you buy a pair you get two entries into the draw. You're not even competing against other GRAB stockists, this is purely for Frockers only.

All the deets are on the GRAB page and also in the newsletter we whipped up this morning. You don't even need to fill in any forms or answer a dodgy "25 words or less" question. Just buy a pair, and we do the rest! Comp runs til 31st May...and if your fav pair have sold out, we will be restocking so don't fret. You can always Contact Us if you're desperate for something!

I truly adore the Rushcutter Double Black - Laura (currently battling glandular fever, which is why there are so many flat lay shots on the site at the mo! poor dear) wore them in a shoot and refused to take them off! They are sooo comfy, sit higher on the waist so there's no bum crack/muffin top and work back so easily with everything, winter or summer. I'm not usually a fan of black but this winter's soft goth lacey/military/structured jackets make them a perfect basis for just about any look.

We've also just recieved the Darwin Faded skinny, which make a great alternative if you've spent the last few seasons, like yours truly, living in dark washes. They look great for working more casual 'rock chic' looks with printed tees, oversize knits and for spring/summer with whites and neutrals.

And the classic bootcut Kilda jean is one of GRAB's ongoing bestsellers - universally flattering, and Kate Moss's current cut of choice (alright she's not been snapped in GRAB but some heeled boots and a loose knit over bootcuts is a look you can get away with from the playground to shopping strip), they make you look balanced, slimmer and chic. With spare change from a green note. Awesome.


While you're at it, pick up some of GRAB's fabulous basic tees (I LIVE in these! Well, ok, I live in a house, but I wear these tees an awful lot) and gorgeous knits...buy 2 or more GRAB items and we just might send you a free GRAB sling bag. The Quilted Fleece bomber is so snuggly and has a really cool, edgy designer look to it; or try the Chiffon Trim Bustier for evening for a totally chic and seriously sexy look (with the Ruschutters and some dangly earrings...woah mama!).

Just to recap: buy a pair of GRAB jeans, wear them and look hot, do absolutely nothing else and you may very soon find yourself with a new pair in the post, each and every month!

Autumn/Winter '09 Catlaogue online now!

Finally, after a mountain of requests, thousands of emails and phone calls, one very busy weekend, too much time fiddling with photoshop, and yours truly nearly strangling several staff members (justified due to catalogue-related incidents, fyi, not random psychopathic attacks), the catalogue is finally online!

You can download it from our News page (which is always empty because I always forget to update it. Needless to say the next job going at the Frock will be for an "online marketing manager" which means you get to play on Facebook and Twitter all day). But I digress. Everything in the catalogue is click-to-buy, and in a weird twist because of the delay, alot of the items have now arrived instore which means you don't need to wait! You can go on the waiting list (just email us) for other must-haves throughout the catalogue which aren't instore yet.

There will also be limited print runs, but quite frankly I'm so pleased that it's finally available for public viewing that it will be a few days before I can be bothered fussing with it!

Enjoy our first Frockalogue, we hope you love it and hope it gives you some winter wardrobe inspiration!

Frock You Autumn/Winter '09 Catalogue Sneaky Peek

It's been many long nights, cups of coffees and urgent phone calls in the making, but when Mat (yes, it's time to name and shame) stops planning his London trip and finishes the last bits'n'pieces of our inaugural, interactive e-catalogue, it'll be available for one and all in all it's glory. Here are some sneaky peek piccys (hint: this A/W is one of the best seasons ever. Recessionista-chic might be taking hold but it'll be easy to do with the clean lines, simple shapes and gorgeous detailing of these collections. Plus, one can never have enough coats. Ever.)

We shot the Country Weekend spread at Windleigh farm, in the late afternoon against a stunning background. Plus, it makes gumboots look damn cool. The idea is "ladylike charm" with lush knits, intricate details and rich textures. The above strapless dress by Motel is covered in red roses, looking striking with the simple black knit longline cardi by GRAB. The knit dress is also by GRAB and I have to admit I hated it at first, but then we put it in context and it has a real warmth (figuratively and literally), and super chic cut to it. I'll be putting my hand up for one!

The other piece everyone must have (welll, not everyone cos we won't stock six billion of them) is the Andriod denim trench below. It's super super super cool, classic yet modern, and one of those pieces people will stop you in the street to ask you where you got it.

The zip skirt is already instore here ($89.95) and if rock chic is your thang, this is definitely a must-have piece for your winter wardrobe. And you can wear it in summer, just ditch the tights! See, recessionista-shopping is as easy as that....the cute knit with it reminds me a little of a futuristic, Star Trek type piece, but is super soft and very delicate, making a cool contrast with the skirt. Anyway, it's about time fashion moved forward instead of rehashing old shapes. It will be available next week!

You may have noticed new winter stock hitting the store - new pieces will be added every day so check back. Hot sellers so far as the Lucky 13 Bandage Dress ($129.95_ which sold out of it's first run in a day but luckily lovely Irena at Lucky 13 expressed some more down to us, so we're all restocked, and One Teaspoon's 3/4 Holster Bodysuits, in grey or black - a fabulous basic for a streamlined silhouette and a bargain at $69.95!

Look out for more GRAB, French Kitty, Little Potty Red Shoes and Sunny Girl over the coming week!