Why do we do this...?!

Righto, so in the interest of competitive spirit and a last-ditch attempt to avoid more broken ankles/fingernails, we have possibly stupidly called for a one day only 30% off sale tomorrow, Monday 29th June...oh everyone else is doing it, we thought we better as well! Yes folks, peer pressure is alive and well in the cyber-world.

Now, you'll find the code on the front page of the website in bold red letters, and most importantly the t&c's here and also in the newsletter. If you buy something with the 30% off code, you can't send it back for a refund, but you can exchange it at your own cost or return it for a store credit. This is because we get a sickly pleasure in emptying our shelves and seeing a truckload of pink parcels leave Frock HQ, hopefully never to return. It's particularly pleasing at this time of year because on Tuesday, even though we'll be utterfly stuffed from the sale on Monday, we have to count whatever is left; which is more boring than a new series of Big Brother, heaven forbid.

There's new bits from Effigy49, Birds of a Feather, Mermaid Sister, and Nude, for a start...your wardrobe will thank you!

30% Off Birthday Sale!

To me, a good party means:

-A fabulous new frock, which obviously isn't something we are short of here at FYHQ;

-Good company (tick)
-Multiple bottles of vino

-Songs that you usually cringe at but are more than happy to sing joyously after dowing aforementioned beverages

-A designated driver who is hopefully not you or any of your close buddies. This is where husbands occassionally come in handy now that we're too old to call on someone's Mum in the wee hours (ahem).

But, when you have just turned 2 a la Frock, bubble blowing, fairy bread, cupcakes and a whopping great big sale are the order of the day. Why you guys get the present I'm not sure (kidding, it's to thank you for your loyal support and custom. Seriously, you rock!), but dang, it's a good one - 30% off storewide until Friday! Wooty sticks of joy!

The code is BIRTHDAY and while I would highly recommend you snap up everything quicksticks, ladies these are (some of, tbh) my standout essential picks to get you through the season:

SUNDAY A&J Urusla Leather Biker Boot, $219.95 sale price $153.96 - a flat pair of black boots with timelessly cool buckle detail will see you through many, many winters to come.

Mimosa Baby Wool Funnel $59.95 sale price $41.96 - so soft and luxe (and a bargain price!) the neckline is more flattering than a normal skivvy and it looks just as good on it's own with tailored pants as layered with a vest or knit.

Blue Juice Cool Rider Zip Dress $109.95 sale price $76.96 - this is so cool with it's zipper detailing, a modern piece for the office (seriously if I see another professional person in a skivvy, polyester ill-fitting pants/court shoes combo I'm going to throw a stick at them) or make it work for the weekend with ankle boots and funky tights!


GRAB Harem Pants $39.95 sale price $27.96 (bargain!!!) - ok I have to admit harem pants aren't my thing personally as I am a shortarse and they don't suit me at all, but I have tried these on and OMG they are the comfiest pants ever. So comfy, they even make me say OMG. Definitely a key look for this year (most labels are also doing them for S/S so invest now), these ones look great with a little tee, or worn with tough heels and a flowing top.

Piper Lane Bobcat Trench $179.95 sale price $125.96 - a classic cut, this looks incredibly chic on and goes with absolutely everything, possibly even with tracky daks. Great for those who like a coat that doesn't swamp them, add a little brooch or a cool scarf to make the look your own!

One Teaspoon Cavalry Knit Dress $109.95 sale price $76.96 - worn casual, for the office or dressed up; a classic plain knit dress will never go out of style. Grab a cute waist belt and relax knowing you've got an outfit you can chuck on on those blergh days and still look amazing!

Little Potty Red Shoes Boardwalk Dress $169 sale price $118.30 - this is truly beautiful, with a black lace front panel and black lacy straps forming a deep-v back (so even though there are straps, it is essentially backless. But there is no coherent way to write that.). Elegant, sexy, go for a smoky eye and prepare to turn heads (and not in an Exorcist kinda way).

With that, I wish you luck battling the cyber crowds at our mega awesome sale!