Showing posts with label Winter 09 fashion. Show all posts
Showing posts with label Winter 09 fashion. Show all posts

Tuesday, June 23, 2009

Bring on the chill - hot new stuff!

I do like winter. My birthday is in winter, winter fashions are so much more forgiving, and you don't see people walking around fake tanned up to - and possibly including - their eyeballs. We continually get surprises every morning from our lovely labels, who just keep on sending us gorgeous new knits and bits despite the fact we are all convinced we have received all the winter stock. I bought it all, you'd think I'd know, but buying is done 6 months in advance so it's easy to forget! (and also time consuming to open files and look it up. sheesh.) Speaking of which, we'll give you a summer sneaky peaky next week...

But for now, you are probably sitting toasty in your ugg boots (please remain indoors), feeling bittersweet about the crappy weather/gorgeous clothes conundrum that winter presents us with. So, here's a little rundown on our newest pieces that get the Frock tick of approval (well, they all do, otherwise we wouldn't sell them, but let's call these extra special ticks of approval).

Most recently uploaded (as in, today), are these pieces from Mermaid Sister. They know how to do casual cool better than most, and the price points are fantastic. The Crazy Love Sweater ($59.95) started selling literally two minutes after they were uploaded, so get a-clickin' quick smart if you want one! Mermaid's sweaters have that daggy-cool retro feel, perfect for throwing on with jeans. I'm also a fan of the Glitter Girl Slouchy Jumper ($69.95), which puzzlingly enough has no glitter in it; however this is a good thing if 'casual chic' is what you're after - it's a looser fitting jumper that would look amazing with denim, boots and some layered necklaces. No suprises that the Glitter Girl Slouchy Cardi ($89.95) is also sparkle-free, but it is the most beautiful blue colour, which is such a nice change from the usual winter palette. Plus, this shade is definitely coming in again for summer! And if checks are your thing (we know they are, checked things sell ridiculously fast) you can unleash your inner grungy-snow-bunny with the Check Baby Hooded Jacket ($119.95).

Birds of a Feather is another fave labels with Frockers around the world (yep, we even sent some to Estonia) and this season the delivery was so late I'd forgotten what was going to be in it. But it was like Christmas in, um, winter, when we unpacked it all last week - very ladylike and so very very pretty, it's hard to pick favourites but the No Place Like Home Dress ($89.95) looks as gorgeous in person as it does on Jess our gorgeous model; and the Clicking Heels sweater ($89.95) quickly found it's way to my wardrobe. Actually it dodn't even make it that far cos I am wearing it today - it's simple but has cute hot pink stitching around the neckline, a little detail that made it a standout piece! The City Lights Top ($89.95) also has hot pink detailing, in the form of a waist sash, and is covered in little white polka dots - SO CUTE!!

GRAB has a legion of fans, not only in love with their denim but their fashion-conscious pieces that are, thankfully, not ripped off the catwalk (unlike most high-street labels). They have a team of in-house designers which keep their ranges fresh and unique. AND their knitwear is AWESOME! In a recent wardrobe survey, I discovered I really have quite alot of it, so you know it must be good. I jest, I jest! It is though. So good, in fact, that you'd be hard pressed and possibly senile to go past the Peter Pan Jacquard Cardi ($99.95) which we featured in our catalogue and which can be worn as a dress or oversize cardi. The sample here swims on poor little Jess, but in person it is absolutely gorgeous. The Zipper Knit Dress ($69.95) is another winter no-brainer - just throw it on with tights! My other weekend fave is the Collared Long Cardi ($89.95) which is perfect for that casual-chic look and it's also toasty warm without being heavy. Score! (Rosie wears it here with the One Teaspoon Eagle Eye Silk top [$99.95]).

That's probably enough waffling from me, for now *muhahaha*. Yeah, definitely time for a cuppa...

PS - if you're a Frocker, til Friday you can get 20% off everything! If you're not, sign up now to get the code!

Wednesday, February 18, 2009

Autumn/Winter: prepare to fall in luuurve!

Not with the weather obviously, nor was that some sort of psychic prediction about your personal life. Simply, A/W '09 is so romantic and lovely and gosh darn pretty that you'll want the gorgeous summer weather to bugger right off so you can wear it! A new box of Motel arrived today (the Lily dress is already online and selling even though we haven't got all the photos yet; it was used in a Drop Dead Gorgeous ad a few weeks ago and the hold list is running hot!) - I suggest you get in quick tomorrow night and Friday when it should be all up because last season the whole lot sold out in a week, without any form of advertising; it was like all these Motel-devotees suddenly sauntered out from the hills, snatched what they could and retreated quick smart from whence they came...you have been warned!


A new label sure to please grown-ups, Mimosa has also just arrived (look out for it online in a day or two) and it's very Audrey-esque, classic, gorgeous, sophisticated, and one of our pricier labels, but in this season where the R-word prevails, my tip is to invest, invest, invest. (And when I say pricey, everything we're getting is under $200 anyway which is comparatively cheap, especially for winter coats!). Accessories start at $39.95, coats will be about $180, dresses about $150 and basics about $50. You've probably seen it in magazines recently, and Frock You is one of the few stockists online (and they gave us free scarves to prove it!) so you are a very lucky bunch of ladies...


Our current fave pieces are from French Kitty - cardis with bows never fail to please! There's a stack more waiting to be photographed an uploaded so keep checking back. We've also got a nice big carton of purse-friendly Living Doll, whose ranges just keep getting better and better - maybe I shouldn't say this, but they often show their ranges from samples and between you and me, you are getting $400 dress styles picked up at Barneys, re-modelled and sold for $80. It's awesome.

And speaking of awesome, (ooh, segue) be sure to check out Style Collective, a new initiative by a lovely lass called Amanda. It's basically an online directory-cum-magazine-cum-sales alert-cum-latest and greatest, helpfully divided into Urban Style, Junior Style, Bridal and Urban Living. It's updated every day and is beautifully laid out. Add it to your favourites now!

Monday, September 29, 2008

Hello, my name is Kat and I'm an Online Shopping-aholic.

I actually said that once, or along those lines, in an interview with Girlfriend magazine. But I meant it. Online shopping is the dogs bollocks, man. For a self-confessed and rather proud shopaholic, the 24/7 global shopping strip available at your fingertips is thrilling, to say the least. Of course, Frock You is my personal fave (!)- last night I picked up the GRAB Hunter vintage blue skinnies I've been eyeing off for ages (perfect for Spring, more flattering than pale denim but work back perfectly with lighter colours) which were conveniently marked down a few weeks ago to $99.95; the Little Potty Red Shoes Hollywood Smile Skirt in bold purple; the GRAB Pleat pocket vest which is soooo comfy and sooo cool, looks much better than the pic - cos it's black lightweight cotton knit it's hard to get the detailing in, but it will be perfect for layering over tees and tanks, with shorts and over frocks to gove a bit of balance betweeen girly/tough in the summer; and the cute Birds of a feather Venus s/s jacket, though I took the last one cos it's been one of my fave pieces ever since it landed instore. It felt like a nice big reward after a long week!


In more gratiuitous Frock news, you'll be pleased to know we've picked up a few more particularly awesome labels for high summer/winter 09: Motel is a UK label with loads of street cred, insanely popular in the motherland but just making its mark here and in the US. Favoured by cool songstresses like Duffy and the Ting Tings, I can't wait for the first range in Nov - it manages to walk that fine line between girly and rock chic, with an ample dash of quirkiness thrown in. Oh and it's priced from about $60-$120 so you won't need to take out a personal loan either. We've also taken on Mimosa, the brainchild of the smark chicky behind GRAB - basically, as she's gotten older she created a more grown up range aimed at the 25-35 market (roughly; neither me or my mum fall into this category but I've shown her the samples and she adores it, so it's honestly more of a classic, dressier range for everybody). They have been getting heaps of press lately and the winter range has SO many gorgeous coats you'll be hoping it's freezing for 6 months to get to wear them all; beautiful lacy party dresses with delicate ruffles and silks, soft angora knit cardis and tees, and a few uber-cool printed frocks which are totally trendy but also a classic shape. Priced from $89-$200, it'll be one of our more exxier lines, but once you see the items you'll know why. Investment dressing, baby!

Oh and speaking of babies, we'll be getting the funky Freshbaked in for Winter 09, following on from our new label foray into Sooki Baby, Yunginz, and Lucca P. Plus I've got my eye on a few independent, vintage inspired labels from Melbourne, a couple of baby and todler shoe ranges, and some more established labels you'll know and love.....all in the name of making your tot look as cool as you!

But enough of the Frock. If you've ever visited Net-a-Porter.com and whiled away a few hours drooling and lamenting over your chapmagne-on-a-lemondae budget lifestyle, you'll know why I often return there to gaze lovingly at sequinned frocks I'll never wear, handbags worth (or at least priced) more than my car, and luxurious knits gleaned from the hair of a rare Nepalse silky mountain goat calf (or something). The best thing is that 'cos it's based in the UK (with a US site as well, shop accorindg to the AU$ value), their seasons are literally the polar opposite of ours, so summer stuff is all on sale! There are a number of items sitting in my cart that I'm hanging out for, but even though they are all great buys, when the $55 shipping is added it makes me stop and wonder if it's worth it....one day soon I'll crack, I will (especially if they have another free shipping week, hint hint).




And ebay. It's a bit dodgy, there is so much awful crap on there, but occassionally you'll stumble upon the exact frock you've been looking for for months, but not wanting to shell out $500 for. Then it becomes a daily obession to chekc back and make sure you haven't been outbid; to search for a few other things just in case, and before you know it you've got 11 auctions "ending soon" and you're winning all of them, even though really the only one you want is the original dress. So much for clearing out one's wardrobe to compile a neatly edited, complementary, failsafe and flattering option. Clutter it with crap you "won" on ebay and revel in the glory of a bargain! Keep it interesting....
I should stop gleefully reliving my online shopping moments of late and actaully go and run my own online shop. There were new markdowns over the weekend and this week there'll be loads of new stuff from GRAB and French Kitty, as well as kid stuff from Itch and Monster Baby. I can see orders coming in as I type this, so at least I know I'm not the only one with a spending habit (and ps, if you're wanting a rundown on like, every online shop worth it's e-salt, check out NeverShoppedOut.com . Kellie the site owner has just been away on a shopping trip to Hong Kong so no doubt she'll have some shopping gems to share with you soon. And some interesting storeis about foregn toilets. Seriously, once you get going, it's a never ending topic. More on that later).

Thursday, September 25, 2008

The Departure Lounge

Yes, i am changing the side info thingy thre ---------> to "almost daily" blog or something like that; being inspired everyday to write about something is bloody hard work! And, after collapsing in an exhausted heap yesterday and spending the afternoon in bed with cups of tea and the Flight of the Conchords dvd, I am under strict doctors orders to take it easy and spend a month sunning myself on Santorini. Admittedly I wrote that particular prescription but I do feel it would work wonders. At any rate, the "taking it easy" vibe is a definite for summer. Getting through winter on minimal sleep and eating mainly coffee and nuts (as in, cashews and the like) has done wonders for a sz 8 figure but not so much for my state of wellbeing. It'll be a tie-dyed yoga and wheatgrass summer, baby. Oh and speaking of which, well sort of, I have just been in Melbourne to do the Winter 09 buying (not as fun as you might think, in fact it is quite stressful, especially when taxi drivers leave you stranded in random outer suburbs and quite a long way away from the safe confines of the sleek showrooms one becomes accustomed to); and come Jan/Feb you'll be in for a treat, all the ranges so far have been fabulous. A lot of them have been focussing more on modern designs, rather than rehashing "vintage" over and over again, and GRAB in particular have done the best winter jackets, like, ever. Get in early for those, they are smokin' hot. Everything seems a bit more grown up for 09 as well, less ditsy prints and girly cuts, and more of the effortlessly cool, softly tailored looks with lots of sheer, lace and zips thrown in for good measure. Exciting!

Actually one of the best and worst things about going to Melbourne is the observations one can make in the airport/on the plane. You can always spot the departure lounge for the flight headed to Tassie, one doesn't even need to look at the screens to find the gates. Just follow eitehr an RM WIlliams hat, bogan tracksuit, loud swearing or the over-hairsprayed/too much eyeliner/cheap jeans crowd, and you'll be on the flight home in no time. You might also end up in Adelaide, but it's a nice place to visit. Luckily on my flights there and back I did not get seated next to any smelly/loud/annoying/talkative locals, but they were definitely there. Oh, boy were they there. Behind me in fact. One particualrly attractive oversized lady with token scraped back hairdo and cigarette tucked enticingly behind her over pierced ear had two kids who climbed over each seat to get to theirs and kicked the back of our chairs the whole way home. I ignored this, knowing that kids and travelling don't always mix well. What I couldn't ignore was this woman's ridiculously loud swearing, at everyone else and her poor kids, her comments that "there are problems with the landing gear, I know it, I know thats what it is" when we had to circle around the airport twice (a common occurence when descending into Launceston, the runway is short and pilots can overestimate it. Alot, apparently); her loud chattter to herself apparently about how she has a 26 hour flight to San Diego at the end of the year, we can only hope it's a one-way flight and pray in unison for the people who get stuck next to her; and her oversized carry on bag, possibly in proportion to herself which she left in the middle of the aisle halfway up the plane while she chased her kids; meaning everyone behind her had to wait around to get to their seats for like 5 minutes til she moved. OH MY GOD. There's always one, isn't there. At least it was something to amuse me, there's not a whole lot of scenery on a night time flight over Bass Strait. I did have the latest issue of Madison ready to devour but couldn't concentrate enough. No matter, I'll read it on my newly leisurely evenings off. Bliss.