Fair Shake of the...Ketchup Bottle?

Remember the uproar over the whole Vegemite/cheese spread hybrid? And it wasn't just the shit original name that pissed everyone off, but the whole concept of taking something so near and dear to us and then mutating it into something really very tasty. I mean, into something we didn't really want. Heinz are launching this ad sometime this week - and it's all about the ketchup. Yep, the word that everybody else in the English-speaking western world uses. Ketchup. No! It's sauce! Dead 'orse. Fair shake of the ketchup bottle? I don't think so, even if it may have prevented K-Rudd from mercilessly blasting our eardums with his infamous catchphrase.

Nothing wrong with the ad in theory, it's just that we have never called it ketchup, and why would we? Technically, it's a sauce. And as a side note, my mum is petrified of it. Seriously. It's pretty funny.